Kelly Smith, the former England women’s, Team GB Olympic and Arsenal Ladies striker, has teamed up with Asia-facing sports betting operator .
As a result of the agreement, Smith has become the company’s first female brand ambassador, whilst the partnership will also have a social responsibility element.
Under the terms of the deal, the brand will donate money to the former forward’s charity ‘We Mind Kelly Matters’, a mental health awareness and suicide prevnetion organiastion.
Smith commented: “I am excited to be joining forces with . After long discussions with them about their brand values and ambitions, I was really impressed by how they wanted to help focus on the women’s game now and in the future.
“To then make a substantial donation to a charity that is close to my heart, blew me away. If I can help them reach their goals by bringing my advice and expertise, I believe it can only be a really successful partnership.”
“We are delighted to be working with Kelly and thoroughly excited about how we can work together over the next year,” said Michael Gat, ’s European Managing Director.
“As a brand we have reflected heavily over the last few months and have taken stock of our core values and this partnership represents a new direction for , one which we are committed to long term.”
“The collaboration with Kelly is reflective of these new values we have as a brand and it demonstrates our commitment to them. Having already secured partnerships with a number of La Liga clubs in the past month, we now want to make a difference across not just elite football but across both the women’s game and grassroots game in the UK and elsewhere.”
women's football ambassador announcement: